Strategy and Business Model Reformulation for Development of Zakat, Infaq, Alms, and Waqf (ZISWAF) (Case Study Bank XYZ, Pekanbaru)

Indonesia has enormous potential for zakat and waqf, but Bank XYZ not maximized the collection through sharia business unit (UUS). Therefore, it is necessary to reformulate strategy model of developing ZISWAF in order obtain optimal results. This study used a qualitative descriptive method with case at XYZ. The research was conducted from February 2021 October 2021. response survey determined based on purposive sampling consisting internal practitioners, academics, BWI, BAZNAS, ziswaf institutions affiliated Islamic banks. data technique observation, in-depth interviews, questionnaires respondents. Data analysis IPA, BMC, SWOT, QSPM approaches. Based IPA analysis, this recommends that three selected elements be developed: value proposition, channel, critical resource. Technology adjustment strengthening bank image as recipients, improving channels optimizing office networks utilizing social media marketing customer databases, well SOPs improve future.